01
Brand System v3 · 品牌全案系统
新山一站式
家居整装体验馆
A showroom-led home solutions brand in Johor Bahru.
HOUZY HOME 的核心不是单纯“装修”，而是让客户走进展厅，触摸材料、对比方案、看见价格、理解流程，然后放心交给一个负责到底的团队。
HOUZY HOME is not just renovation. It is a showroom-led system where customers can touch materials, compare options, understand pricing, and trust one accountable team.
02
Core Idea · 核心品牌概念
触摸、对比、创造理想家
Touch · Compare · Create
Touch / 触摸
客户先触摸真实材料，而不是只看效果图。
Customers touch real materials before trusting a design render.
Compare / 对比
在同一展厅里对比价格、质感、配置和风格。
They compare price, texture, specification, and style in one showroom.
Create / 创造
顾问把材料、预算和生活方式整合为可执行方案。
Consultants turn materials, budget, and lifestyle into one executable plan.
Brand Definition / 品牌定义
HOUZY HOME 合屋整装科技，是服务新山家庭的一站式家居整装体验馆，整合设计、选材、施工、软装与售后。
HOUZY HOME is a one-stop home solutions showroom for families in Johor Bahru, integrating design, material selection, construction, furnishing, and aftercare.
沉稳 Calm 可信 Trust 温暖 Warm 清晰 Clear 透明 Transparent 负责 Accountable
03
Positioning · 品牌定位
不是装修公司，
是整装决策中心。
Not a renovation company, but a home-decision centre.
For Whom / 服务对象
新山正在装修、翻新、置业或升级住宅的家庭。
Families in Johor Bahru renovating, upgrading, or preparing a new home.
Difference / 差异化
把设计灵感、材料样板、套餐报价、顾问服务和施工交付放进同一套清晰流程。
A single clear process for inspiration, materials, package pricing, consultant support, and delivery.
Promise / 品牌承诺
价格看得见，材料摸得到，流程有人管。
Visible pricing, touchable materials, and one accountable process.
04
Customer Journey · 客户成交路径
品牌要服务从进店到售后的每一步
The brand must guide every step from entry to aftercare.
01
看见门头
Recognise the storefront
02
进入展厅
Enter the showroom
03
触摸材料
Touch materials
04
对比价格
Compare pricing
05
顾问洽谈
Consult with advisor
06
方案报价
Receive proposal
07
施工售后
Delivery & aftercare
所有 VI 和文案都围绕这条路径设计：先建立信任，再降低选择成本，最后促成清晰成交。
Every touchpoint is designed around this journey: build trust, reduce decision friction, and support a clear purchase decision.
05
Identity Concept · 识别概念
南洋现代 × 东方秩序 × 展厅信任感
Tropical Modern × Chinese Order × Showroom Trust
深绿不是奢华，是信任。鎏金不是炫耀，是识别。几何不是装饰，是秩序。展厅不是陈列，是成交路径。
Green signals trust, not luxury alone. Gold creates recognition, not excess. Geometry creates order, not decoration. The showroom is not a display; it is a conversion journey.
Form
建筑比例、门洞结构、柜体秩序
Architectural proportion, doorway structure, cabinet order
Mood
沉稳、可信、温暖、清晰
Calm, trustworthy, warm, clear
Use
门头、导视、标价牌、报价单、社媒
Signage, wayfinding, price cards, proposal, social media
Voice
不夸张促销，强调透明与负责
No loud discounts; focus on clarity and accountability
06
Logo System · 标志系统
主标必须在小尺寸和大场景都能成立
The mark must work from product labels to storefront signage.
Primary / 主标
深绿底鎏金标，优先用于门头、封面、展厅主墙。
Gold mark on green for storefront, covers, and main showroom walls.
Reverse / 反白
浅色背景使用深绿标，保持对比度和高级感。
Green mark on light backgrounds for contrast and calmness.
Minimum / 最小尺寸
印刷不低于 18mm 宽，数字界面不低于 48px 宽。
Minimum 18mm in print and 48px in digital applications.
Size Stress Test · 尺寸压力测试
100mm · 门头
60mm · 报价单
30mm · 名片
18mm · 最小
07
Logo Lockup · 标志组合规范
HOUZY HOME 与图形标必须形成固定组合
The symbol and HOUZY HOME wordmark must work as one fixed system.
HOUZY HOME
ONE-STOP HOME SOLUTIONS
合屋整装科技
Primary Horizontal
横版主组合用于门头、官网导航、报价单封面、社媒封面。
Use the horizontal lockup for storefront, website header, proposal cover, and social covers.
Hierarchy
英文 HOUZY HOME 是第一识别，中文合屋整装科技作为第二识别。
HOUZY HOME is the primary identifier; the Chinese name supports it as secondary recognition.
Spacing
图形标与字标之间至少保留一个标志竖柱宽度的距离。
Keep at least one vertical-bar width between the symbol and wordmark.
HOUZY HOME
HOME SOLUTIONS
合屋整装科技
Secondary Vertical
竖版组合用于名片、产品标价牌、员工工牌、较窄空间和正方形头像。
Use the vertical lockup for business cards, price labels, staff badges, narrow layouts, and square avatars.
08
Lockup Rules · 组合使用规则
组合关系固定，才能在所有物料里保持识别度
A fixed relationship keeps the identity recognisable across all materials.
Clear Space / 安全留白
HOUZY HOME
ONE-STOP HOME SOLUTIONS
组合四周至少保留 X 的安全区，X 取图形标单个竖柱的宽度。
Keep at least X clear space around the lockup. X equals the width of one vertical bar in the symbol.
Minimum Size / 最小尺寸
横版组合
Print: 42mm wide
Digital: 160px wide
竖版组合
Print: 26mm wide
Digital: 96px wide
当尺寸更小时，只使用图形标，不强行放入中文或副标题。
At smaller sizes, use the symbol only. Do not force the Chinese name or descriptor into limited space.
不可拉伸变形
Do not stretch
不可旋转倾斜
Do not rotate
不可更改颜色
Do not recolor
不可加发光阴影
Do not add effects
不可改成描边
Do not outline
不可加渐变背板
No gradient panel
HOME HOUZY
不可调换字标顺序
Do not reorder
不可低对比度
Keep contrast
09
Colour System · 色彩系统
色彩比例决定品牌是否高级
Premium feeling comes from proportion, not more colours.
墨松绿 60%#153927 · Trust Green
素纸白 25%#F4EFE5 · Warm Paper
鎏金 10%#C8A96E · Recognition Gold
玄墨黑 5%#171717 · Ink Black
60
25
10
5
绿 GREEN 60纸 PAPER 25金 GOLD 10黑 INK 5
Typography · 字体层级
合屋整装科技
Chinese headlines: Noto Serif SC Bold / SemiBold
HOUZY HOME
English headlines: Playfair Display / body: Inter
Rule / 规则
中文标题用宋体建立正式感；价格数字用衬线英文字体；导视与说明用无衬线保证阅读效率。
Use serif Chinese for formality, serif numerals for price impact, and sans-serif body text for clarity.
10
Showroom Zone System · 展厅分区系统
展厅不是摆货，而是把选择变简单
The showroom should simplify decisions, not just display products.
厨房
Kitchen
衣柜
Wardrobe
卫浴
Bathroom
瓷砖
Tiles
Zone Sign / 分区牌
每区统一使用深绿顶部、金色英文、中文主标题。
Each zone uses a green header, gold English label, and clear Chinese title.
Price Clarity / 价格清晰
每个展示单元必须有价格范围、规格、配置和咨询入口。
Every display unit needs price range, specification, configuration, and enquiry access.
Consultation / 洽谈承接
每区引导客户进入洽谈，而不是只停留在看产品。
Each zone should guide customers toward consultation, not passive browsing.
11
Product Label System · 产品标价牌系统
价格公开，配置清楚，顾问负责解释
Open price, clear specification, consultant-led explanation.
厨房配套
Kitchen Package
K-A01
3.3m × 4.0m
RM 29,999
Standard Package · 适合 80m² 户型
柜体长度3m
五金配置Basic
报价方式Package
扫码查看材料明细
瓷砖选材
Tile Selection
T-M02
1200×1600
RM 18.90
per sqft · 以实际面积核算
材质风格Marble
适用空间Floor / Wall
顾问支持Design Match
Touch · Compare · Create
卫浴套组
Bathroom Set
B-S03
Full Set
RM 4,999
Package from · 以配置为准
包含项目Vanity / Basin
质保说明5 Years
建议动作Book Visit
最终报价由顾问核算
12
Pricing Communication · 价格沟通系统
价格不是促销工具，是信任工具
Pricing is not only a sales tool. It is a trust tool.
Must Show / 必须展示
基础价格、适用面积、包含项目、排除项目、最终核算条件。
Base price, applicable area, included items, excluded items, and final quotation conditions.
Must Say / 必须说明
最终报价根据户型、面积、材料等级、现场条件和安装要求确认。
Final quote depends on layout, area, material grade, site condition, and installation requirement.
Avoid / 避免
避免“全城最低”“今天不买就没了”“豪华爆款”等低信任促销话术。
Avoid low-trust discount language such as “lowest price” or “today only”.
Standard Sentence / 标准说明
价格公开，配置清楚。最终报价将根据户型、面积、材料与现场条件，由顾问核算确认。
Transparent pricing with clear specifications. Final quotation depends on layout, area, materials, and site conditions, confirmed by a consultant.
13
Sales Tools · 销售工具系统
每个销售动作都需要一个品牌工具承接
Every sales action needs a branded support tool.
Consultant Card
顾问名片
Name, role, WhatsApp, QR, showroom address.
Proposal Cover
报价单封面
Project name, package, version, consultant contact.
Process Sheet
施工流程单
Consult, measure, quote, confirm, build, handover, aftercare.
Review Card
评价引导卡
Google review, referral message, aftercare contact.
Rule / 规则
所有工具都必须回答客户的一个顾虑：谁负责、多少钱、怎么做、出了问题找谁。
Every tool must answer one concern: who is responsible, how much it costs, how it works, and who to contact if something happens.
14
Storefront & Signage · 门店与导视
门店第一眼必须讲清楚：这是整装体验馆
The storefront must immediately say: this is a home-solutions showroom.
门头主标不负责讲所有服务，入口墙负责建立信任，分区导视负责让客户知道下一步该看什么。
The storefront creates recognition, the entrance wall builds trust, and zone signage guides the next decision.
合屋整装科技
HOUZY HOME · TOUCH · COMPARE · CREATE
15
Staff & Service VI · 员工与服务识别
顾问的出现方式，也是品牌的一部分
How consultants appear is part of the brand system.
Uniform / 工服
深绿 polo 或衬衫，左胸使用金色小标。避免大面积口号。
Deep green polo or shirt with small gold mark on the left chest. Avoid large slogans.
Name Badge / 工牌
姓名、职位、语言能力、WhatsApp QR。客户必须知道找谁。
Name, role, language capability, and WhatsApp QR. Customers must know who to contact.
Service Voice / 服务话术
少说“这个很便宜”，多说“这个配置适合您的预算和使用方式”。
Say less “this is cheap”; say more “this specification fits your budget and usage.”
16
Social Media System · 社媒系统
线上内容要把客户带回展厅
Social content should lead customers back to the showroom.
Before / After
改造前后
Show transformation with clear scope and cost range.
Material Compare
材料对比
Compare texture, price, cleaning, and suitable room.
Package Explain
套餐解释
Explain what is included, excluded, and customisable.
Showroom Clip
展厅短视频
Use the showroom as proof, not just background decoration.
CTA / 统一行动
每条内容都只引导一个动作：预约到店 / WhatsApp 咨询 / 查看套餐。
Every post should guide one action only: book a showroom visit, WhatsApp consultation, or view packages.
17
Copywriting System · 中英文文案系统
统一官网、门店、销售和标价牌话术
One voice across website, showroom, sales, and labels.
Positioning
HOUZY HOME 合屋整装科技，新山一站式家居整装体验馆。
HOUZY HOME, Johor Bahru's one-stop home solutions showroom.
Showroom
到店触摸材料、对比方案，与顾问一起把家的可能性看清楚。
Visit the showroom to touch materials, compare options, and shape your home with a consultant.
Pricing
价格公开，配置清楚。最终报价以户型、面积、材料和现场条件核算。
Transparent pricing with clear specifications. Final quotation depends on layout, area, materials, and site conditions.
WhatsApp
您好，感谢联系 HOUZY HOME。请发送户型、面积、预算和喜欢的风格，我们为您安排顾问。
Thank you for contacting HOUZY HOME. Please share your layout, area, budget, and preferred style so we can arrange a consultant.
Promise
一个团队负责设计、选材、施工与交付，让整装过程更清楚、更省心。
One team manages design, materials, construction, and handover, making the process clearer and easier.
Avoid
避免“全城最低、限时疯抢、豪华爆款”；多用“透明、可比较、可执行、有人负责”。
Avoid loud discount language. Use clarity, comparison, execution, and accountability.
18
Application Mockups · 落物料应用
品牌系统必须能立刻变成门店物料
A brand system must become usable showroom materials immediately.
合屋整装科技
HOUZY HOME SDN. BHD.
陈 佳 颖 · Design Consultant
+60 10-589 8786 · hello@houzyhome.com
141, Jalan Mutiara Emas 10/19, Mount Austin, JB
陈 佳 颖
DESIGN CONSULTANT
中 · 英 · 马来
Proposal · 报价单
家居整装
方案与报价
Project · Mount Austin 4BR
Version 2 · 2025.10
Consultant · 陈 佳 颖
HOUZY HOME · TOUCH · COMPARE · CREATE
Name Card
名片
First brand handover
Staff Badge
员工工牌
Who to contact, at a glance
Proposal
报价单
Clear project decision
Review Card
评价卡
Aftercare and referral
19
Production Specification · 生产落地规格
每个物料都要能被制作、安装和替换
Every item must be printable, installable, and replaceable.
Item
产品标价牌
Product price card
Size
A6 105×148mm / 桌牌 120×180mm
A6 print or 120×180mm acrylic stand
Material
300gsm 哑粉卡 / 3mm 亚克力夹
300gsm matte card or 3mm acrylic holder
Use
放在样板右下角，统一 15° 面向客户
Lower-right of sample, angled 15° to customer
顾问名片
Consultant card
90×54mm，出血 3mm，安全边距 5mm
90×54mm, 3mm bleed, 5mm safe margin
350gsm 棉纸 / 深绿特种纸 + 烫金
350gsm cotton paper or green stock with foil
顾问递交、展厅前台、报价单夹页
Consultant handover, reception, proposal insert
分区导视牌
Zone signage
600×180mm / 900×240mm 两档
600×180mm or 900×240mm
5mm 亚克力背喷 / 金属字贴
5mm acrylic reverse print or metal lettering
厨房、衣柜、卫浴、瓷砖各一套
One set for each main showroom zone
报价单封面
Proposal cover
A4 竖版 / PDF 线上发送版本
A4 portrait and digital PDF version
160gsm 内页 + 透明文件夹
160gsm inner page with clear folder
客户名、户型、版本号、顾问联系方式
Client, layout, version, consultant contact
20
Content Field Standard · 内容字段标准
可落地的关键，是每张物料该写什么都固定
Execution works when every material has fixed content fields.
标价牌必须包含：产品区、产品名、型号、尺寸、价格、单位、包含项目、排除项目、QR。
Price cards must include zone, product name, code, size, price, unit, inclusions, exclusions, and QR.
分区牌必须包含：中文区名、英文区名、三词利益点、咨询引导。
Zone signs must include Chinese name, English name, three benefit words, and consultation prompt.
名片必须包含：姓名、职位、语言能力、WhatsApp、邮箱、门店地址。
Business cards must include name, role, languages, WhatsApp, email, and showroom address.
报价单必须包含：项目范围、材料等级、施工边界、付款节点、质保说明。
Proposals must include scope, material grade, construction boundary, payment milestones, and warranty.
员工工牌必须包含：姓名、岗位、可服务语言、个人 WhatsApp QR。
Staff badges must include name, role, service languages, and personal WhatsApp QR.
售后卡必须包含：质保范围、响应时间、报修方式、Google Review 引导。
Aftercare cards must include warranty scope, response time, support channel, and Google Review prompt.
Rule / 规则
任何物料如果无法回答“这是什么、多少钱、包含什么、下一步找谁”，就不允许进入门店使用。
If a material cannot answer what it is, how much it costs, what is included, and who to contact next, it should not enter the showroom.
21
Asset Delivery Pack · 交付文件包
设计稿必须交付成可复用资产，而不是只交一张图
Deliver reusable assets, not only presentation images.
01 Logo Master

AI / SVG / PDF / PNG。包含主标、横版、竖版、单色、反白。
Primary, horizontal, vertical, mono, reverse.

02 Print Files

CMYK、3mm 出血、字体转曲、PDF/X-1a。
CMYK, 3mm bleed, outlined fonts, print-ready PDF.

03 Editable Templates

名片、标价牌、报价单、流程单、评价卡。
Cards, labels, proposal, process sheet, review card.

04 Signage Files

门头、入口墙、分区牌、导视牌，按实际尺寸输出。
Storefront, wall, zone signs, wayfinding in real sizes.

05 Digital Kit

官网图标、WhatsApp 头像、社媒封面、短视频封面。
Website icons, WhatsApp avatar, social covers, video covers.

06 Copy Bank

中英双语文案库：品牌、销售、价格、售后。
Bilingual copy bank for brand, sales, pricing, aftercare.

07 Production Notes

尺寸、材质、工艺、安装位置、替换周期。
Size, material, finish, placement, replacement cycle.

08 Photo Direction

展厅、样板、材料、顾问服务照片拍摄规范。
Showroom, sample, material, and consultant photography rules.

22
Photo Direction · 摄影方向
展厅照片,是品牌最便宜也最贵的资产
Photography is the cheapest, and the most expensive, brand asset.
Showroom
展厅广角

低视角广角,展示门头+主墙+人物动线,避免空场。

Material
材料微距

侧光打在木纹/石材表面,呈现质感,客户能"摸到"。

Consultant
顾问场景

顾问与客户在材料前对谈,展现服务,不摆拍。

Before · After
前后对比

同机位、同构图、同光线,只换"前/后"状态。

DO · 推荐
真实展厅 · 自然光为主 · 顾问出镜 · 中景特写交替 · 横竖各拍一版 · RAW 保留
DON'T · 禁用
大面积 stock 图 · 过曝 HDR · 强滤镜 · 表情夸张摆拍 · 把 logo 强压在人物脸上
23
Quality Control · 落地验收标准
不是做出来就算完成，要能被验收
Execution is not finished until it can be checked and approved.
Visual / 视觉

颜色是否接近标准色；logo 是否变形；留白是否足够；字距是否被压缩。
Check colour, distortion, clear space, and letter spacing.

Reading / 阅读

客户站在 1m / 3m / 8m 处是否能读清对应信息。
Check readability from 1m, 3m, and 8m.

Material / 材质

纸张、亚克力、金属字、贴膜是否符合使用场景和耐久度。
Check paper, acrylic, metal letters, films, and durability.

Sales / 销售

物料是否能帮助顾问解释价格、配置、流程和下一步行动。
Check whether materials help explain price, specification, process, and next action.

Maintenance / 维护

价格、套餐、顾问信息是否可以低成本替换，不必整套重做。
Check whether pricing, packages, and staff info can be replaced cheaply.

Consistency / 一致

官网、门店、社媒、报价单是否使用同一套 logo、色彩和话术。
Check consistency across website, showroom, social media, and proposals.

24
Implementation Checklist · 落地清单
先做能影响成交的物料
Start with materials that improve trust and conversion.
Phase 1 / 第一阶段

门头主标、入口品牌墙、四大分区牌、产品标价牌、顾问名片。
Storefront, entrance wall, zone signs, price cards, consultant cards.

Phase 2 / 第二阶段

报价单封面、套餐说明页、施工流程单、WhatsApp 自动回复、Google Review 卡。
Proposal cover, package sheet, process sheet, WhatsApp reply, review card.

Phase 3 / 第三阶段

社媒模板、短视频封面、员工工服、购物袋、车辆贴纸、工地围挡。
Social templates, video covers, uniforms, shopping bags, vehicle decals, hoarding.

Final Principle / 最终原则
不是让品牌更“漂亮”，而是让客户在每一个触点都更容易相信、更容易理解、更容易行动。
The goal is not only to make the brand prettier. It is to make customers trust faster, understand easier, and act with more confidence.
25
Website UI System · 官网界面标准
官网必须像展厅一样清楚：看得懂、比得了、约得到
The website should work like the showroom: clear, comparable, and bookable.
新山一站式
家居整装体验馆
TOUCH · COMPARE · CREATE
UI Rule / 界面规则
官网第一屏只讲三件事：HOUZY 是谁、能解决什么、如何预约到店。
The first screen should answer three things only: who HOUZY is, what it solves, and how to book a showroom visit.
CTA Rule / 行动按钮
主按钮固定为“预约到店”，副按钮固定为“WhatsApp 咨询”。不要同时出现过多行动。
Primary CTA: Book a Visit. Secondary CTA: WhatsApp Enquiry. Avoid too many competing actions.
Mobile Rule / 移动端
移动端底部固定 WhatsApp 按钮；价格卡和案例卡优先用单列阅读。
Use a sticky WhatsApp button on mobile. Price cards and case cards should read in one column.
26
Digital Asset Sizes · 数字资产尺寸表
每个平台都需要独立画布，不要让系统自动裁切
Each platform needs its own canvas. Do not rely on auto-cropping.
1920×900
Website Hero
官网首屏横幅。重要文字放左中区域，移动端另做 1080×1350 裁切。
1080×1440
Xiaohongshu Cover
小红书封面建议 3:4。标题不超过两行，底部保留账号与系列标签。
1080×1350
IG / FB Feed
4:5 竖版信息流。适合案例、套餐、材料对比和活动预约。
1080×1920
Reels / TikTok / Story
9:16 短视频。上下保留安全区，字幕和 logo 不贴边。
Safe Area

所有竖屏视频文字放在中间 70% 区域，避开顶部账号栏和底部按钮。

Export

静态图导出 JPG/PNG，视频导出 MP4 H.264，保留可编辑源文件。

Naming

文件名统一：HOUZY_platform_topic_date_version。

27
Xiaohongshu System · 小红书内容系统
小红书负责“种草和搜索”，不是硬广海报
Xiaohongshu should drive discovery and trust, not hard-sell posters.
HOUZY HOME · JB RENOVATION
新山装修预算
到底怎么估？
材料 · 套餐 · 展厅对比
封面标题要像用户会搜索的问题；正文用真实经验、材料对比和预算解释建立信任。
Cover Formula / 封面公式
问题型标题 + 真实场景图 + HOUZY 小标 + 系列标签。
Question-led title + real scene image + small HOUZY mark + series tag.
Content Pillars / 内容栏目
新山装修预算、材料避坑、展厅探店、套餐解释、真实案例、施工流程。
JB renovation budget, material tips, showroom visit, package explainer, real cases, process guide.
CTA / 转化
结尾统一引导：留言户型 / 私信预算 / WhatsApp 预约到店。
End with one action: comment layout, DM budget, or WhatsApp to book a visit.
28
Meta Social System · Facebook / Instagram 内容标准
Meta 用于本地获客、案例展示和预约转化
Meta channels should drive local leads, cases, and showroom bookings.
Feed 4:5
案例前后对比
Before/after case with location, scope, and budget range.
Carousel 1:1
材料和套餐解释
Material comparison and package breakdown.
Reels 9:16
展厅走拍和顾问讲解
Showroom walk-through and consultant explanation.
Story 9:16
活动、预约、限时提醒
Campaigns, booking prompts, and timely reminders.
Ad Rule / 广告规则
Facebook/Instagram 广告不要直接堆满文字。一个画面只放一个卖点、一个价格或一个行动按钮。
Do not overload ad visuals with text. One visual should carry one benefit, one price point, or one action.
29
TikTok Video System · TikTok 短视频系统
TikTok 要像真实探店，不像电视广告
TikTok should feel like a real showroom visit, not a TV commercial.
新山装修前
先来摸一摸材料
Book a Showroom Visit
Script / 脚本结构
0-3 秒：痛点问题；3-12 秒：展厅/材料证据；12-25 秒：价格或流程解释；最后 3 秒：预约到店。
0-3s hook, 3-12s showroom/material proof, 12-25s price or process explanation, final 3s booking CTA.
Visual Rule / 视觉规则
字幕白字深绿半透明底；HOUZY 标志只在开头 1 秒或结尾出现，不压住人物脸和产品。
Use white subtitles on translucent green. Show HOUZY mark only at the start or end; never cover faces or products.
Compliance / 平台合规
不要把 TikTok 官方 logo 当作画面装饰；平台图标只按官方资源和规则使用。
Do not use TikTok's official logo as decoration. Platform marks should only follow official resources and rules.
30
Cross-Platform Rules · 跨平台统一规则
每个平台要像自己，但都必须像 HOUZY
Each platform can behave differently, but all must feel like HOUZY.
Logo / 标志

官网和物料可用完整 lockup；社媒封面用小标 + HOUZY HOME；短视频只在开头/结尾出现。

Title / 标题

中文主标题优先，英文作为气质和解释补充。标题不超过两行。

Price / 价格

价格数字统一用衬线字体；必须配“from / 起”或核算条件，避免误导。

Photo / 图片

优先真实展厅、材料触摸、顾问讲解、案例现场；少用纯 stock 图。

CTA / 行动

统一三个动作：预约到店、WhatsApp 咨询、查看套餐。每张图只保留一个主行动。

Do Not / 禁用

不要用满屏金色、过度滤镜、平台 logo 装饰、夸张促销、无来源价格对比。

31
合屋整装科技
HOUZY HOME SDN. BHD.
标志即秩序，展厅即证据。
A clear mark. A real showroom. One accountable home solution.
Showroom141, Jalan Mutiara Emas 10/19
Mount Austin, 81100
Johor Bahru
Contact+60 10-589 8786
hello@houzyhome.com
WhatsApp · WeChat
Onlinehouzyhome.com
IG / FB / 小红书 / TikTok
@houzyhome
Brand System v4
新山一站式家居整装体验馆
Touch · Compare · Create
Johor Bahru's one-stop home solutions showroom.
Visible pricing, touchable materials, and one accountable process.
Thanks · 谢谢
让每一次到店都成为一次值得的选择。
Let every visit become a decision worth keeping.
返回主站 · HOME